Monday, May 2, 2011

Fundraising for a Main Street Program (the National Trust for Historic Preservation Program)

There are literally millions of ways to fundraise for a Main Street Program, the program sponsored by the National Trust for Historic Preservation to preserve historical districts in cities across the United States.  How many of those fundraisers actually promote historical events, buildings, and people alone is an important question to ask when considering the fundraising options available. 

When a fundraiser promotes historical awareness on its own, not only should it raise funds effectively to preserve history, but it should also promote an appreciation of history.  What good is a fundraiser that only raises funds but leaves a historical group's purpose out of the equation? 

"How can a fundraiser promote history even if its not connected to a historical cause?", you may be asking.  It can do so by using historical subjects as its feature image on a collectible productWoven tapestries, afghans, collectors plates, mugs, and custom ornaments are just a few of the collectibles that preserve history.  For example, Norman Rockwell's art stayed relevant long after his death simply because collectibles featuring his art are still available today!  We may not own original sketches he created, but thousands of families own collectible plates with his colorful artwork on them.

In creating an unusual fundraising collectible for a main street program or historical group, it's a task to select an image that will sell well when its printed on the collectible.  In this case, having a graphic artist to help choose the image for the collectible can help, as can product consultants at Keystone Specialties, who create new collectibles for many main street programs to use as fundraisers each year.

Here's an link to see how an image your main street program or historical society sends us is transformed into a work of art for your fundraiser collectible:
http://www.keystonespecialties.com/treasuredscenes/art-process.html

As you can see from the progression shown, the end product's image represents the original photo well, but still provides a romantic view of the photo that may even seem more desirable than the original photograph.  That's the magic of product design.  If it's going to sell well, it has to look fantastic at first glance, and there's no better way to accomplish this than through Keystone Specialties' graphic design department. 

Read more about Main Street Fundraising Programs

Become familiar with Historical Society Fundriasing Ideas

Request a Treasured Scenes Catalog

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